Career highlights


Kimberly-Clark – 2017 Architect of the EMEA digital marketing maturity assessment – identifying the digital IQ and capability in 8 markets across 8 functional marketing areas including CRM, data and analytics and content.
Kimberly-Clark – 2017 Defined an engagement programme and ‘land and expand’ strategy to bring Salesforce Marketing Cloud to the EMEA region – with 3 projects now underway.
CGI – 2016 Thought leadership programme developed with CGI’s Digital Employee Experience team looking at the ‘Future of Work’. Using an innovative ‘virtual’ environment called QUBE from Pentacle and supported by Professor Eddie Obeng – ‘virtual working’ was used to define the virtual workplace and workforce of the future.
CGI – 2014 Ian was awarded CGI’s ‘Best UK Marketing Campaign Winner’ for his Internet of Things (IoT) integrated campaign – which included events, analyst engagement, lead generation, extensive thought leadership, a social media campaign, as well as a Dummies Guide to IoT – which can be found here. Click here to find out more about IoT at CGI

%name %title

 Logica – 2012 Ian led of team of 7 analysts, based in India to provide market insight, intelligence and research projects. These supported Logica’s leadership, business and marketing communities.

  • Ian managed the delivery of;
    • Forty client based marketing and deal based marketing projects in 2012
    • Seven ‘new Logo’ profiles and four client on-boarding packs
    • 91% of ‘clients’ rating responsiveness being ‘good to excellent’
    • 83% of respondents rating timeliness and quality of deliverables as ‘good to excellent’
    • 493 projects delivered in 2012, including support for Logica vertical industries, geographies, service lines, leadership team and board
    • A programme of regular insight ‘hygiene’ services including 20 quarterly global competitor profiles and 35 industry competitor profiles
    • Industry profiles, market sizing and market ranking data, service line reports and Global Insight News Channels with around 650 news items and over 2000 subscribers.

Ian was also responsible for the subscription contract negotiations with leading analysts such as Gartner, Ovum and Forrester.

 Logica – 2010 ‘Sustainability – to 2020 and Beyond’ Campaign

  • Leveraged Logica’s own sustainability journey and capability
  • Integrated campaign leveraging industry figures from  Carbon Disclosure ProjectForum for the Future as well as clients and ecosystem partners such as Sainsbury, Vodafone and the Ministry of Defence culminating in a client symposium attended by over 80 clients and prospects
  • Objective was to build association of the Logica brand with sustainability as a partner of choice rather than just a supplier of ‘tools’ and a sustainable pipeline of opportunities
  • Building an integrated thought leadership story to support multiple ‘sustainability’ propositions under a single banner and driven by the increasing need for companies to be and show they were being more sustainable.
Logica – 2009 As a freelance marketing consultant, Ian managed the creation of a UK & Offshore blended marketing shared service centre (MSSC). His work included development of the investment business case. The UK MSSC was launched in January 2009 (delivered operational cost savings of 25% in Year 1), went live in April 2009 and was expanded in 2011 – and is still operating successfully.
 Swift Group – 2008 Ian worked at Swift Group, a leading non-conforming mortgage and secured loan provider based in Essex prior to the ‘Credit Crunch’. In his time at Swift, Ian oversaw a company re-brand, focussing on the exemplary customer service. Core elements included web site ( and office rebrand which remain today.

Ian was also responsible for intermediary communications and PR and also new product development. Ian created a business plan for the launch of a bridging loan product, and a product extension of an existing second charge secured loan product for larger value ‘Jumbo’ loans.

 Albany – 2006 Albany Washroom Services was a SME focussed on delivering exceptional customer service to businesses in the South-East of England. Privately owned but seeking a trade sale, Ian joined the company and immediately set to work defining the 5 year business plan. Once delivered this highlighted a number of areas for development and culminated in a series of projects where Ian;

  • Defined Customer Relationship Management Programme
  • Defined pricing strategy to understand cost of sale and service
  • Assessed the market opportunity – and identified market saturation
  • Benchmarked sales conversion rates and defined a programme to improve conversion (was 8% – increased to 12%) and delivered through telesales and other channels, better quality and better targeted leads.
  • Recommended a leaner sales operation which was adopted and reduced cost of sale by 40%.
  • Identified and delivered a staff referral scheme – value for Albany was in excess of £30k at time of leaving.

Albany was sold to PHS in 2011.

 Logica – 2005 Amidst a climate of bank fines for breaching Anti-Money Laundering (AML) regulations, Ian identified a theme that fitted with Logica’s capability and the increasing awareness of financial crime. By bundling the AML, risk and regulation, financial reporting, compliance and cyber security solutions, Logica had a great story to tell on ‘Fighting Financial Crime’ and a compelling umbrella theme to support an integrated marketing campaign.

  • Industry body (Institute of Financial Services), BBA (British Bankers Association) driven.
  • Primary research led – commissioned research of 100 financial crime / compliance leaders across banking, insurance, life and pensions
  • Analyst, PR, trade association and HM Treasury briefings
  • Coverage in the Financial Times
  • £1.75m of revenue and 2.2m Opportunities To See (OTS) from a £40k investment.