|Kimberly-Clark – 2017||Architect of the EMEA digital marketing maturity assessment – identifying the digital IQ and capability in 8 markets across 8 functional marketing areas including CRM, data and analytics and content.|
|Kimberly-Clark – 2017||Defined an engagement programme and ‘land and expand’ strategy to bring Salesforce Marketing Cloud to the EMEA region – with 3 projects now underway.|
|CGI – 2016||Thought leadership programme developed with CGI’s Digital Employee Experience team looking at the ‘Future of Work’. Using an innovative ‘virtual’ environment called QUBE from Pentacle and supported by Professor Eddie Obeng – ‘virtual working’ was used to define the virtual workplace and workforce of the future.|
|CGI – 2014||Ian was awarded CGI’s ‘Best UK Marketing Campaign Winner’ for his Internet of Things (IoT) integrated campaign – which included events, analyst engagement, lead generation, extensive thought leadership, a social media campaign, as well as a Dummies Guide to IoT – which can be found here. Click here to find out more about IoT at CGI
|Logica – 2012||Ian led of team of 7 analysts, based in India to provide market insight, intelligence and research projects. These supported Logica’s leadership, business and marketing communities.
Ian was also responsible for the subscription contract negotiations with leading analysts such as Gartner, Ovum and Forrester.
|Logica – 2010||‘Sustainability – to 2020 and Beyond’ Campaign
|Logica – 2009||As a freelance marketing consultant, Ian managed the creation of a UK & Offshore blended marketing shared service centre (MSSC). His work included development of the investment business case. The UK MSSC was launched in January 2009 (delivered operational cost savings of 25% in Year 1), went live in April 2009 and was expanded in 2011 – and is still operating successfully.|
|Swift Group – 2008||Ian worked at Swift Group, a leading non-conforming mortgage and secured loan provider based in Essex prior to the ‘Credit Crunch’. In his time at Swift, Ian oversaw a company re-brand, focussing on the exemplary customer service. Core elements included web site (www.swift.co.uk) and office rebrand which remain today.
Ian was also responsible for intermediary communications and PR and also new product development. Ian created a business plan for the launch of a bridging loan product, and a product extension of an existing second charge secured loan product for larger value ‘Jumbo’ loans.
|Albany – 2006||Albany Washroom Services was a SME focussed on delivering exceptional customer service to businesses in the South-East of England. Privately owned but seeking a trade sale, Ian joined the company and immediately set to work defining the 5 year business plan. Once delivered this highlighted a number of areas for development and culminated in a series of projects where Ian;
Albany was sold to PHS in 2011.
|Logica – 2005||Amidst a climate of bank fines for breaching Anti-Money Laundering (AML) regulations, Ian identified a theme that fitted with Logica’s capability and the increasing awareness of financial crime. By bundling the AML, risk and regulation, financial reporting, compliance and cyber security solutions, Logica had a great story to tell on ‘Fighting Financial Crime’ and a compelling umbrella theme to support an integrated marketing campaign.